Missouri Governor Announces Creation Of ‘Ferguson Commission’

Posted on the October 21st, 2014 under General News by

The panel will study the social and economic conditions that fueled violent protests over the killing of an unarmed teenager this summer.

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Wall St. extends rebound on earnings, ECB report

Posted on the October 21st, 2014 under Business News by

Traders work on the floor of the New York Stock ExchangeBy Yasmeen Abutaleb NEW YORK (Reuters) – U.S. stocks rallied on Tuesday, with the S&P 500 notching a fourth straight session of gains boosted by strong corporate results, including Apple's. The S&P 500 and Dow Jones were up more than 1 percent while the Nasdaq rose more than 2 percent, thanks to better-than-expected results from several major tech companies. The bullish tone was helped by a Reuters story that said the European Central Bank is considering buying corporate bonds. …



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Oscar Pistorius banned from Rio Paralympics even if he is let out of jail earlier – Telegraph.co.uk

Posted on the October 21st, 2014 under Popular News Today by

Oscar Pistorius banned from Rio Paralympics even if he is let out of jail earlier
Telegraph.co.uk
Oscar Pistorius will be banned from the Rio Paralympics even if he does not serve his full five-year jail term – but it was unclear on Tuesday night whether he would be welcome at able-bodied events during that time.

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U.S. involved in seven air strikes on Islamic State targets

Posted on the October 21st, 2014 under General News by

Tracer rounds light the sky over the Syrian town of Kobani during heavy fighting downtown, as seen from the Mursitpinar crossing on the Turkish-Syrian border in the southeastern town of Suruc in Sanliurfa provinceWASHINGTON (Reuters) – U.S. military forces carried out four air strikes on Islamic State targets in Syria on Monday and Tuesday and were joined by partner nations in three attacks in Iraq, the U.S. Central Command said. Fighter, bomber and attack aircraft were used in the raids and all returned safely, the Central Command statement said. The strikes near Kobani, Syria, destroyed Islamic State fighting positions, a building and an Islamic State unit. …



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Tablet users visit a site 5 times before buying and other mobile commerce facts

Posted on the October 21st, 2014 under Internet Marketing by

Tablet UsageToday’s infographic comes to us all the way from Paris. Not Paris, Texas. The Paris – Paris, France.

This intriguing missive came to me from a company called Content Square. They’re a French start-up whose raison d’être is optimizing digital platforms to increase conversion rates. A noble cause.

Their first infographic is called the “E-Commerce Tablet Barometer“. The English translation is a little wonky, but the data is interesting and so I thought it was worth sharing.

The main point of the piece is that tablets aren’t exactly the “one-click” wonders we expect them to be. Few, if any customers sit down with a tablet, go right to the product they want and buy it with a single tap. I can hear you rolling your eyes and sighing. . . ‘well, of course not’ but there are mobile apps that let you can buy just that easily – Amazon, eBay, any site that takes Apple Pay. . .

Here’s what customers do before they hit the “buy” button:

  • They visit a site 5 times before making the decision to buy
  • They spend an average of 18 minutes poking around on the site
  • During an average session, a buyer will click 70 times on a website, looking at different items, checking out options, viewing images, etc.

Content Square Prepurchase

That’s a lot of information consumption.

But here’s the thing; how we consume data on a tablet isn’t the same as how we consume data on a desktop.

Content Square tablets

The average website “fold” lands at 775 pixels. Granted, going below the fold isn’t the issue it used to be. We have bigger screens than we did a few years ago. Also, blogs and continuous scrolling websites have slowly trained people to go below.

However, no one is going to bother scrolling if you don’t catch their eye with the top 775 pixels.

When we move to the tablet, it’s a different story. If your site has been optimized for mobile, it probably shows up best in portrait mode. Now, 3357 pixels are on screen at a glance. That’s more opportunities to catch the consumer’s eye. And because we like putting our hands on things, people are more likely to scroll down on mobile than on a desktop.

If you’re not optimized, the consumer will likely see a version of your website that doesn’t fit on the screen and that won’t hold their attention very long.

Content Square says 50% of tablet users will make it to at least one product page. From there 3.5% will make it to checkout. In the end, only 1.2% of visits will actually convert. With margins that slim, you have to do everything you can do to make the mobile shopping experience easy and engaging. Use video, 360 photos, added value content and above all, make sure your shopping cart works on mobile. You get one shot at this before customers click the x and move on.

Marketing Pilgrim – Internet News and Opinion

Oscar Pistorius – The Economist

Posted on the October 21st, 2014 under Popular News Today by


The Economist
Oscar Pistorius
The Economist
AS OSCAR PISTORIUS awaited his sentence for manslaughter, on the street outside Pretoria's High Court a protester dressed in bright prison-orange held signs demanding to know whether some offenders were considered “more equal” before the law than …

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Wall St. jumps after earnings, ECB report

Posted on the October 21st, 2014 under Business News by

Traders work on the floor of the New York Stock ExchangeNEW YORK (Reuters) – U.S. stocks jumped on Tuesday following upbeat earnings and a report that the European Central Bank was looking at buying corporate bonds. Based on the latest available data, the Dow Jones industrial average rose 215.33 points, or 1.31 percent, to 16,615, the S&P 500 gained 37.26 points, or 1.96 percent, to 1,941.27 and the Nasdaq Composite added 103.40 points, or 2.4 percent, to 4,419.48. (Reporting by Caroline Valetkevitch; Editing by Nick Zieminski)



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