Friday round-up: New tricks for Vine, SoundCloud makes money and more

Posted on the August 22nd, 2014 under Internet Marketing by

August 22 RoundupIt’s Friday and I’m back with another round-up of stories that didn’t make it on to Marketing Pilgrim this week. Today we’re talking about new tools on Vine, SoundCloud gets into the money-making business and Tumblr takes a closer look at your photos.

Vine

Oh Vine. There was a time when my Twitter feed was filled to overflowing with quirky, mini videos of dogs sneezing and people falling off of things over and over again. Now, I see a couple a week. . . amazing how quickly we tire of these things.

But don’t give up yet! Vine just released a new update with features that turn this toy into a tool. (I mean that in a good way) The biggest change is the ability to add existing video from your phone. You can also edit faster, preview what you’ve done and easily undo bits that don’t work. They’ve also added duplicate and mute options to make it even easier to create something special. If you gave up on Vine, it’s time to give it another try.

SoundCloud

SoundCloud is kind of like YouTube for audio files and audiophiles. It’s especially popular with musicians because it’s an easy way to share a track and get feedback. Like YouTube, SoundCloud has launched the careers of several musical stars including New Zealand pop star Lorde. What it hasn’t done was make any money. The site is mostly free and ad-free . . . was ad-free until now. Soon SoundCloud users will start seeing ads for Red Bull, Jaguar and Comedy Central. From there, they’re hoping to work out licensing deals with the top music companies so they can pay out royalties and stop getting hassled over copyright issues.

The final step will be to turn SoundCloud into a premium membership site. Listen for free with ads or go ad-free for X dollars a month. It’s a big change and one that could upset the site’s loyal users. But hey. . . they can’t keep doing all of this for free, right?

Tumblr

According to Mashable, Tumblr has hired a company to start scanning all of your photos for evidence of brand usage. Holding a Coke can at a party – got it. Hanging out at Starbucks – got it. Wearing an Old Navy t-shirt – got it. What are they going to do with all this data? Tumblr says they’re not going to use it to send targeted advertising. They are going to package the data for sale to any brand who wants to see it.

If a big brand is thinking about getting into Tumblr advertising, this is a great way to see how the product fits in. Tumblr is all about native advertising, so if a brand can make an ad that looks like a popular post from a user, that’s the way to go.

What stories caught your eye this week? Let us know in the comments below and I’ll see you back here on Monday.

Marketing Pilgrim – Internet News and Opinion

In New York And Ferguson, Two Deaths, Two Different Responses

Posted on the August 22nd, 2014 under General News by

The death of Eric Garner, like the shooting of Michael Brown, sparked protests. But the reaction in New York has been entirely peaceful, thanks partly to quick responses by police and civic officials.

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Fed’s Yellen calls for caution on rates; Draghi says ECB ready to act

Posted on the August 22nd, 2014 under Business News by

Janet Yellen, Chair of the Federal Reserve enters the opening reception of the Jackson Hole Economic Policy Symposium in Jackson HoleBy Howard Schneider JACKSON HOLE Wyo. (Reuters) – The Federal Reserve should move cautiously in deciding when to raise interest rates given the U.S. In a speech at the Fed's annual central bank conference, Yellen laid out in detail why she feels the unemployment rate alone is inadequate to evaluate the strength of the jobs market and why the central bank needs to step gingerly. Her remarks were followed by a speech by the head of the European Central Bank, Mario Draghi, who said the ECB was ready to use all the tools at its disposal to lift euro zone inflation if it continued to drop. Together, the comments from Yellen and Draghi underscored how both central banks were wrestling with the complexities of labor markets still-wracked by the 2007-2009 financial crisis.



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Mars rover is beat to heck two years after mission began – Chron.com

Posted on the August 22nd, 2014 under Popular News Today by

Mars rover is beat to heck two years after mission began
Chron.com
These before and after images from the Mars rover Curiosity show the wear and tear on the rover since it landed on Mars on Aug. 6, 2012.

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Gaza gunmen execute ‘collaborators’; mortar kills Israeli boy

Posted on the August 22nd, 2014 under General News by

A Hamas militant grabs a Palestinian suspected of collaborating with Israel in Gaza CityBy Nidal al-Mughrabi and Allyn Fisher-Ilan GAZA/JERUSALEM (Reuters) – Hamas-led gunmen in Gaza executed 18 Palestinians accused of collaborating with Israel on Friday, accelerating a crackdown on suspected informers after Israeli forces tracked down and killed three senior Hamas commanders. Israeli Prime Minister Benjamin Netanyahu threatened to escalate the fight against Hamas, vowing the group would "pay a heavy price" after a four-year-old Israeli boy was killed by a mortar attack from Gaza, the first Israeli child to die in the six-week conflict. Shortly after his remarks, Palestinian officials said Israel had flattened a house in a Gaza City air strike, wounding at least 40 people. Israel's military spokesman said another ground war was possible if necessary to stop the rocket fire.



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Syria crisis: The Sarin attack, one year on – BBC News

Posted on the August 22nd, 2014 under Popular News Today by


BBC News
Syria crisis: The Sarin attack, one year on
BBC News
One year ago, rockets carrying the deadly nerve agent Sarin were fired into a suburb of the Syrian capital, Damascus. Estimates of the number of civilians killed range from several hundred to well over a thousand.

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Yellen says job market still in recovery

Posted on the August 22nd, 2014 under Business News by

Janet Yellen, Chair of the Federal Reserve enters the opening reception of the Jackson Hole Economic Policy Symposium in Jackson HoleBy Howard Schneider JACKSON HOLE Wyo. (Reuters) – Federal Reserve Chair Janet Yellen called for a "pragmatic" approach to U.S. In a speech at the Fed's annual central banking conference, Yellen laid out in detail why she feels the unemployment rate alone was inadequate to evaluate the strength of the jobs market and why the central bank needed to move cautiously on raising rates. At the same time, she nodded to the concerns of some Fed officials who are growing uneasy with the sustained level of its monetary policy stimulus. Ahead of her comments, a number of other top Fed officials had pressed their case for an early hike in benchmark rates, which have been held near zero since December 2008.



Business News Headlines – Yahoo! News