The Last Round-Up for 2014: Shatner takes on Twitter and the history of native ads

william shatnerIt’s time for the final round-up of 2014. I started doing these a few months ago and I really enjoy them, so I hope you enjoy reading them and have discovered some stories you might have missed.

We’ll begin this session with a little news:

William Shatner broke the news that Twitter was doing something fishy with their Promoted Tweets. He noticed that his Following page now includes a “promoted” follow for MasterCard even though he doesn’t follow their account. At a glance, and if you’re the kind of person who looks at who other people follow, you might think Shatner is endorsing the brand. Twitter told Mashable this has been going on since 2013 and it’s no big deal. They say it’s just another form of advertising and is covered by their terms of service. Shatner doesn’t think so.

Yes? No? Hard to say who is right and who is wrong since we’re breaking new ground here.

Going mobile; Flurry tells us that 51% of the new device activations on Christmas Day came from Apple products. Samsung came in a distant second with only 17.7%.

And what did we do with all these new devices? We installed apps. 150% more than on an average day in December.

Finally, here are a couple of interesting reads if you have some time to spare over the next few days. Bookmark them on your new Apple device so you can read while you’re standing in line at Target to return that kitchen gadget you got from Aunt Sadie.

AdAge takes a look back at The Year in Native Ads.

The Wall Street Journal jumps into the native-ad game. The Journal’s push into native advertising might seem like an also-ran after the Times if it weren’t for the paper’s Editor-In-Chief Gerard Baker calling the practice a “Faustian pact” — that’s a deal with the devil — less than six months earlier.

SiriusDecisions wants you to know that No One Cares What You Have to Say About Yourself. Sounds harsh, but it’s really a piece about how B2B buyers prefer testimonials over self-serving copy.

PIQonomics InfographicI’ll wrap up with an interesting infographic from PlaceIQ that analyzes shopper behavior based on geographic location and where they like to shop.

That’s it for me and all of us here at Marketing Pilgrim. We hope you’ll have a safe and entertaining New Year’s Eve / Day and a prosperous new year.

We’ll see you back here in 2015.

Marketing Pilgrim – Internet News and Opinion

AirAsia QZ8501: Surabaya vigil held for victims – BBC News

Getty Images
AirAsia QZ8501: Surabaya vigil held for victims
BBC News
A vigil has been held in the Indonesian city of Surabaya for the victims of the AirAsia Flight QZ8501 crash. Hundreds of residents and relatives of those on board lit candles and observed a minute's silence for the victims. Flight QZ8501, carrying 162 people …
Bodies of AirAsia crash victims returned to SurabayaIrish Times
Weather Hinders Effort to Recover AirAsia BodiesABC News
Recovery Operation Begins For AirAsia Wreckage Discovered In Indonesian Getty Images
Inland Empire News
all 15,130 news articles »

Top Stories – Google News

12 Tips for Increasing Your Click-Through-Rates on Twitter (Infographic)

Marketers have dozens of Twitter analytics tools at their disposal. These tools give them the power to test the impact of a tweet with the goal of increasing their social media ROI.

Those who say that marketing on social media is just a waste of time and money may just be using it incorrectly or their optimization efforts have left them dry with ideas. If you’re one of them, I’d encourage you to check out the infographic we have below.

Today’s infographic comes from Hubspot and it shows us 12 tips you can use to get more conversions on Twitter. These are simple tweaks you can implement and test to see if they move the needle for you.

Twitter Conversion Data HubSpot

The KISSmetrics Marketing Blog