Analysis: Scarred U.S. consumers a hard sell for traditional retail

People shop inside a Target store during Black Friday sales in the Brooklyn borough of New YorkBy Steven C. Johnson NEW YORK (Reuters) – If there was one lesson from this year's holiday shopping season, it is that many traditional retailers are having to work a lot harder to persuade Americans to open their pocketbooks. "But as incomes rise over time, people spend more on services – travel, entertainment." As data from MasterCard showed last week, it took deep discounts and hefty promotions to spur a 2.3 percent rise in holiday sales between November 1 and December 24 compared with a year earlier.

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