Category: Internet Marketing

Featured Snippets: A Data Driven Way to Rank Faster

If SEO were an Olympic sport, it would be race walking. Everyone is after that first place slot – but it’s a long, slow, and strategic path to getting there. By now, just about every marketer knows the basics of how to rank. Find and target the right keywords. Create high-quality content that your audience is looking for. Prove time and time again that Google should value your content – and that it’s worth showing off to their users. It’s a tedious and time-consuming process. And if you do happen to make it to the top slot, it can be ... Read more

Is Facebook Organic Reach Really Dead? Here’s How to Break Through It for More Social Engagement

Every now and then, the overlords of the Internet decide to change things up in the digital marketing world. And with how fast things change, it can sometimes be easy to miss a noteworthy tidbit of news. One such tidbit recently came to light, and it’s definitely worth your attention. Namely, Facebook has started taking steps to change the Organic Reach of pages on their platform. And that has some implications for everyone. It doesn’t matter if your Facebook Page shares memes, connects a community, or is a landing page for your brand. You’re going to see some changes, and ... Read more

Why Understanding Your Customers is the Only Marketing Strategy You Need

We all want to be “successful” marketers. But what does success in marketing even mean? Sure, we can track analytics. We can count how many social followers we have. We can watch our number of website visitors grow. But how do we know what is really successful? When it comes down to it, there is only one judge for a successful marketing campaign. The customers. There are dozens of “how to” guides and “best practices” marketers can follow. But the truth of the matter is, if your audience doesn’t connect with it, it doesn’t matter how successful it was for ... Read more

The Ultimate Social Checklist: 7 Steps to Follow for Every Post

Promoting on social can feel like a popularity rollercoaster. One minute, you’re on top. Your post is taking off – skyrocketing through timelines and racking up likes and shares. But the next time you post? Crickets. The likes are trickling in, comprised mainly of your team members and the intern’s mom. It’s like everyone forgot about you. Not knowing how your target audience is going to react can be stressful. Putting time, money, and effort into creating a social strategy that doesn’t get attention can feel like a waste of time. Unfortunately, that’s because it is. Luckily, when you put ... Read more

6 Google AdWords Hacks To Drive More Local Foot Traffic

Who said retail was dead? According to the National Retail Federation, brick and mortar retail stores had a net increase of over 4000 store openings in 2017. For each company that closed a store, 2.7 companies opened stores. Although department stores stayed the same, Superstores thrived. With e-commerce achieving a sales growth of 24.8% in 2017 compared to the previous year, mark my words, it’s booming. But consumers are still flocking to local stores. The main reasons in-store shoppers prefer local over online stores are the issues they face with online shopping: they can’t physically inspect the items loss of ... Read more

The Marketer’s Guide to Instagram Stories: Building Your Brand and Generating Sales

Out of all of the different facets of digital marketing, social media tends to change with the most immediate and drastic results. There is always a new platform emerging for marketers to look into and master to stay ahead of the trends. And with algorithms on big platforms like Facebook always evolving, you have to stay on your toes as you figure out how to engage on them. However, through all the change, there is one thing that remains consistent: Users want to engage with brands in a personal way. For this purpose, Instagram stands apart from all other platforms. ... Read more

8 Need-to-Know E-Commerce Image Optimization Hacks

Ever wonder why your product image doesn’t show up when you do a Google search for your product? Wonder if that big product image on your new landing page might cause slower loading speeds for your customers? What about conversions? Are your web conversions suffering because you haven’t optimized your images? Images that aren’t optimized can negatively affect site performance, and therefore, conversions. And what about customer retention? Boosting customer retention by just 5% can increase profits by 95%. And it’s 5 to 25 times more expensive to acquire a new customer than to retain a current one! Most marketers ... Read more