Category: Internet Marketing

6 Ways to Promote Your E-commerce Products on Social Without Being Salesy

The average person spends almost two hours on social every day. This comes out to five years and four months on social apps over the course of a lifetime. While this number may sound astounding, we all know how great social can be for connecting and engaging with friends, family, and brands we love. We can get the news, family updates, and current events we need to feel connected all in one place. But what’s one thing we’re not looking for on social media? A sales pitch. Promoting on social is like walking a tightrope. When your messaging is on, ... Read more

How to Use Facebook Messenger to Sell More E-Commerce Products

Facebook Messenger currently has more than 1.3 billion monthly active users. Not only that, but 2 billion messages are sent back and forth between end users and businesses every month. This is a huge opportunity to move consumers through the sales funnel and to boost your sales. Now that Facebook Messenger has introduced the ability to purchase products directly through the app, the opportunity is even larger than before. Unfortunately, many businesses seem to be struggling with successfully tapping into this huge market. 47% of customers surveys say that they didn’t have a positive live chat experience in the last ... Read more

User Engagement: The Most Important Metric You Aren’t Tracking for Your SaaS Business (and how to do so)

**Click here to check out Sherlock – our recently released product on Product Hunt now** User engagement is the lifeblood of every SaaS business. Whether you run a light, freemium prosumer app; or a heavy, enterprise B2B app – the success of your business is dependent on the engagement level of your user base. This is because the business model of SaaS is based on retention. It’s not about acquisition. You can sign-up as many customers as you want, but if they all leave after a month – you lose. The entire SaaS business model breaks without retention. And engaged ... Read more

Get Web Traffic Without Relying on Google – or Spending a Dime

As of this month, Google had almost 75% of the search engine market share, which means that far more people are looking for information on Google than on any other search engine. So, if you have a new website, you should be putting most of your energy into ranking on Google, right? Well, let’s look at it this way: If you were traveling from the East Coast to the West Coast, would you only take a single road? What would you do if there was construction? Or, what if someone built a newer, better, and more direct highway? Would you ... Read more

How to Manage a Sales Team: Killer Strategies in 2018

Managing a sales team is no easy task. You have the potential to either make or break your sales reps. And there’s tons of conflicting information out there. Effective sales managers recruit top sales leaders, provide them with the tools they need to bring in sales and watch the numbers grow. But it isn’t always as simple as that. Sales managers can either inspire their teams and help them reach their goals or crush their morale, which leads to a decrease in your company’s profitability. It can be hard to know what your sales team truly needs from you to ... Read more

LinkedIn Pulse: A Complete Guide (+ Examples)

You blog because you want Internet users to discover your content and engage with it. But sometimes, your reach just isn’t large enough. That’s why it’s good to diversify your content. Creating more content and putting it in more places gives you as many views, readers, and customers as possible. If you want to boost brand awareness and engagement, you need to be active on as many platforms as you can to spread your brand across the web. That’s why most businesses use sites like Facebook, Twitter, Instagram, and LinkedIn in addition to their regular websites. But some businesses are ... Read more

What is Vero? 9 Things About the New Social Media App

Remember Orkut? Or Friendster? How about MySpace and Classmates? Maybe you do, maybe you don’t, because social media platforms come and go faster than most of us can keep up. For every success like Snapchat, there are plenty of others that failed to gain any serious momentum, even if they were fun and innovative ideas. Are you familiar with Vero? You know Facebook, of course, and Twitter, Pinterest, Instagram, LinkedIn, and WhatsApp. They’re good (though not perfect). You probably use them at least once a day. But we don’t find one platform that we like and stop. According to a ... Read more