Category: Internet Marketing

9 Awesome Examples of Copywriting Headlines (That You Can Steal!)

They say that writing the headline is the hardest part of publishing. Some people have even devised specific strategies to make it easier – ranging from fill-in-the-blank templates to waiting until the last minute to whip up something good and creative. Whatever method you choose, these nine examples will make you re-think the way you craft headlines. Why? Because they all have several points in common that are worth analyzing from a copywriting point of view. Let’s take a look: 1. Avocode: Simple, Straightforward and To-the-Point Avocode is a beta service that allows developers to gather important details from a ... Read more

Majority of YouTube gamers say no to pay for play

The FTC says it’s okay for bloggers and YouTubers to accept money and free products in return for a review as long as those facts are clearly disclosed. So it’s legal – but is it ethical? Gamasutra surveyed more than 100 YouTubers who specialize in video game coverage and asked them if they’ve ever been paid for coverage and here’s what they found out: The chart is divided into two sections; YouTube channels with less than 5,000 subscribers and those with more. Under 5,000, only a tiny percentage have ever been paid to play. Clearly that’s the breaking point for ... Read more

OkCupid says experimenting with consumers is a good thing

Earlier this month, someone at Facebook mentioned running a news feed experiment to see how people respond to positive and negative posts. What they found out was how people respond when they find out that they’ve been manipulated in the name of social science. There was much ranting and raving, angry virtual mobs and the FTC was called upon to investigate this abuse of power. Seriously – this is the internet people, not a hospital. Besides, once you signed the Terms of Service agreement (you know, the one you didn’t read) you gave Facebook permission to manipulate your data as ... Read more

Will Facebook Launch Another Snapchat Clone Within Instagram?

Facebook-owned Instagram seems set to release a new “one-tap photo messaging” app called Bolt, a product that sounds just like Snapchat. Social – ClickZ

Six Things You Should Learn from the PostJoint Penalty

Every now and then a little bomb explodes in the search community. Blogs erupt with geysers of information. Authoritative sites spawn dozens of articles, examining the issue from every angle. Webinars offer “answers” to the new issue. And you and I are left to figure out what the heck just happened, and what we need to do about it. One such bomb is the PostJoint penalty. This one is important, because of how it’s tied to Google’s stance on guest blogging, the future of SEO, and the strategy for content marketing. There are some critical lessons that we need to ... Read more

Friday Roundup: AdWords gets dynamic, Yahoo gets Flurry and more

AdWords, Yahoo, and don’t forget Google. Let’s finish up the week with a couple of quick hits. AdWords is adding deep linking, dynamic sitelinks to search ads. The links are automatically generated and added to the bottom of your existing ad based on searcher behavior. For example: When people use Google to search for used cars, they may perform multiple searches and click on several search results before scheduling a test drive on a dealer’s site. While searching, they might see an ad for Joe’s Used Cars with a dynamic sitelink for the test drive page on Joe’s website, based ... Read more

Amazon rewards Prime Members who choose slower shipping

One of the main reasons people sign up for Amazon Prime is to get the FREE 2-day shipping. Heck, since I joined, I’ve seen things arrive the next day! It’s madness — in a good way — for the buyer. But I’ve been hearing rumors that Amazon now has too many Prime members and can’t handle the shipping load. I think those rumors must be true because Amazon is once again pushing their No Rush reward program. If you’re a Prime member, and you choose the slower 5-7 business day option, Amazon will give you a $ 1 Amazon Instant ... Read more